Social Media for Activism

Build a great social media presence around a candidate, campaign, or cause.

A good social media presence is fun to manage and has rewarding triumphs a few times a year. A great social media presence is tightly integrated with your organization's goals and uses online engagement to move your organization's mission forward.

Leadership Institute’s Social Media for Activism workshop will show you how to build a great social media presence and an online movement around the candidate, campaign, or cause.

You will leave this training with tactics that you can use to accomplish your online goals, whether it is starting chapters, recruiting for meetings and events, posting great content, or even just connecting your friends to each other.

Session 1 | Building Your Strategy

Lay the foundation of your digital activism efforts by organizing your supporters and building coalitions. You'll learn:

  • how to best recruit people to your political cause through social media;
  • how to optimize your social media for success to activate people in your online community; and,
  • the process of leveraging social media to drive traffic.
Session 2 | Digital Grassroots Engagement

Reach your target demographic with content that your supporters will respond to and want to share. You'll learn:
  • the best styles of content for social media that will increase engagement;
  • how to adapt existing content for use on social media; and,
  • how to choose the right content types for each platform;
Session 3 | Your Best Content & Community


High-performing social media accounts require a constant input of high-quality content and a strong community. You'll learn

  • how to develop a plan so you consistently post content that you're proud of;
  • how to increase your followers and build an authentic community as you grow; and,
  • how to leverage social media influencers to spread your message and drive traffic.


Course Curriculum


  Session 1
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  Session 2
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  Session 3
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  What's Next?
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Your Instructor


Stephen Rowe
Stephen Rowe

Stephen Rowe is the Director of Digital Training at Leadership Institute where he's trained 12,000+ activists on digital and political technology across the world.

Before joining LI, Stephen was the Editor-in-Chief of Turning Point USA's Hypeline where he executed its start-up, website re-design, and achieved over 12.8 million page views in one calendar year.

Stephen has been listed on multiple 30 under 30 awards. His work has been featured on Fox News, Fox Business, The Daily Caller, The Washington Times, Townhall, Breitbart, and The Daily Wire.

Stephen grew up in Montana, the "Treasure State".

Follow Stephen on Twitter: @rowebotz


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

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The Leadership Institute's mission is to increase the number and effectiveness of conservative activists and leaders in the public policy process.

To accomplish this, the Institute identifies, recruits, trains, and places conservatives in government, politics, and the media.

Founded in 1979 by its president, Morton C. Blackwell, the Leadership Institute (LI) teaches conservatives the nuts and bolts of how to succeed in the public policy process.

The Institute strives to produce a new generation of public policy leaders unwavering in their commitment to free enterprise, limited government, strong national defense, and traditional values.

Institute graduates are equipped with practical skills and professional training to implement sound principles through effective public policy.

LI offers 47 types of training schools, workshops, and seminars and a top-notch intern program. The Institute also provides an Employment Placement Service to help place conservatives in public policy positions and in the broadcast media, at no cost to employers or job seekers.


Visit our main website here for more training opportunities and to learn more.

The Leadership Institute is a non-partisan educational organization approved by the Internal Revenue Service as a public foundation operating under Section 501(c)(3) of the Internal Revenue code. The Leadership Institute does not endorse, support, or oppose candidates or proposed legislation. The Institute has an open admissions policy; all programs are open to the public. Contributions to the Leadership Institute by individuals, corporations, and foundations are tax deductible.